Written By Lily Sisson

The unisex uniform for casual cool is found in the Blue Jean.
Bavarian designer Levi Strauss is known for bringing the jean to the United States in the 1800’s, stitching the first pair in the Wild West around 1873. Strauss originally designed these hard canvas pants for intense laborious activities, with the California gold miners in mind.
With the help of Jacob Davis, Strauss reached peak ingenuity of the jean by adding copper riveting at various stress points, making the garment much more durable for the working man, thus birthing Levi’s signature style.
